I have an amateur interest in logo design and branding, and I always appreciate a good logo for comic book characters. Marvel set the standard for this back in the day, though sometimes with mixed results.
Overall, these are pretty darned good. Contemporary logo design tends to downplay 3D effects and the like as an artifact of the 90s and early 00s (when graphic software began to do such things, so everybody did it). Simpler is often seen as better, in modern design terms. I don’t always quite agree, but then I get an amateur thrill out of using all the textures, so I may not be a good judge, either.
Menagerie – I still like the letter forms here – the off-kilter and straining-at-the-seams nature of it all. I’m not sure the added texture here adds much, and may muddy things in smaller reductions.
Charade – Formal, angular, head-heavy, with a gradation to dark. Yeah, that works all too well.
Concord – Good use of the triangle icon. The gradations here may be too dark (Concord is a creature of light).
Ghost Girl – I like the color. The angular font is distinctive, but may be too power-forward for Charlotte. The very tight kerning combined with those inner stripes is attractive but, again, may muddy things up a bit.
Mercury – Nice use of the logo in the background. The font itself is very rigid and static for a speedster. True, doing something angular is almost too cliche, but there’s a reason for that. On the other hand, the texture in the letters does give that mercury/quicksilver nature.
(Not sure about anyone else here, but I grew up in an era where, more than one school year, some kid would bring a vial of actual mercury to school, and plop it on a desktop so we could play with it, blissfully unaware that we were dealing with toxic goo.)
Jason Quill – So the Indiana Jones typeface is a natural here, no question. That said, I’ve always loved the Q stuff you’ve done in the past, and something that tees off of that hyper-modern form fits Jason a bit better, I think.
Newmans – I really like these.
- It’s ironic that Link, whom I think of as the primary member of the Newmans, ends up with the smallest, tightest logo. It almost makes me think that his letters need some sort of horizontal expansion.
- I love that Radiance has her own, and it’s weird that the downlighting on it works so very well (this is a great use of color gradations). I’m tempted to suggest adding the same sort of horizontal heart-beat line to hers that the others have (because it’s a lovely theme) but I suspect that might muddy things.
- It nearly seems unfair, though, that Radiance should be so independent. Perhaps … just as she has her little sun as a micrologo within the lettering, the others could have something similar: a stylized vehicle or wheel or gear for Otto; perhaps literal chain links for Leo (or a stylized lion, playing off his true name); a wind icon for Pneuma; if not within the logo (as with Radiance) than at the right-hand side.
Cool stuff, Mike.